AUTHOR • KEYNOTE SPEAKER • CONSULTANT

Consulting by DHP Collective

Advising F&B, FMCG, Hospitality, and Property Developers on Brand and Commercial Strategy for Growth

DHP Collective is a consulting studio led by Daniel Francis, specialising in brand, marketing, and commercial strategy for F&B, FMCG, hospitality, eCommerce, and destination brands.

With over fifteen years’ experience leading marketing and commercial growth for hotels, breweries, online supermarkets, and visitor destinations, we help founders and teams shape brands that perform — and feel right to the people they serve.

What We Do

Our work combines market insight, consumer psychology, and creative direction to help businesses:

Develop and refine brand positioning

Turn business goals into clear marketing strategy

Design customer journeys and experiences that drive loyalty

Align product, place, and people into one coherent story

We build strategies that connect purpose with performance — grounded in research, culture, and practical delivery.

Who We Work With

F&B & FMCG Brands — from online supermarkets and food halls to breweries, cafés, and consumer goods looking to grow or rebrand.

Hospitality & Wellness Brands — hotels, retreats, and lifestyle ventures improving guest experience, differentiation, and visibility.

Property Developers & Destination Projects — shaping the identity, narrative, and activation of emerging neighbourhoods and placemaking projects.

Cultural & Experience-Led Organisations — venues, attractions, and visitor destinations rethinking how audiences connect.

Founders & Creative Businesses — supporting leaders in transition with strategy, storytelling, and scalable systems.

Approach

We combine commercial strategy with human insight — blending data, design, and storytelling to create work that’s measurable, memorable, and meaningful.

Every project begins with research, evolves through collaboration, and ends with frameworks your team can sustain.

Our work spans naming, brand development, packaging and product positioning, audience analysis, marketing campaigns, and destination storytelling — always balancing creativity with commercial focus.

Project Highlights

Delicatezza (Online Supermarket) — leading ongoing brand and digital strategy to drive growth through conversion rate optimisation, SEO, online advertising, email marketing, and customer retention programmes.

Canteen Food Hall & Bar, Design District London — guided the rebrand and repositioning of a multi-vendor food hall into a thriving pre-gig destination beside the O₂ Arena.

Stow-Away Hotels (Waterloo) — developed the brand strategy that positioned the hotel as an eco-conscious, design-led hospitality brand.

Brew By Numbers Brewery — led the £550,000 crowdfunding campaign that enabled expansion, strengthening the brand’s identity and community connection.

The Forum, Bath — repositioned from an underused venue into one of the South West’s leading live entertainment destinations through a full brand and commercial transformation.