AUTHOR • KEYNOTE SPEAKER • CONSULTANT

About Daniel Francis

Daniel Francis is an author, speaker, and consultant exploring how people, brands, and places can thrive through better design, psychology, and storytelling.

His work centres on fit — how alignment between people and work, brand and consumer, place and experience creates meaning and performance. Blending consumer psychology with brand and destination strategy, Daniel helps leaders, teams, and organisations build with greater clarity and connection.

Alongside his writing and speaking, he continues to advise brands, developers, and founders through his consulting studio, DHP Collective, which specialises in brand and commercial strategy for F&B, FMCG, hospitality, and destination projects.

Over a fifteen-year career, he has led brand and growth projects generating more than £40 million in revenue across sectors — from repositioning heritage venues and launching food halls to shaping eco-conscious hotel brands and guiding eCommerce expansion.

Notable work includes transforming The Forum in Bath into one of the South West’s leading live entertainment venues, repositioning Canteen Food Hall & Bar at London’s Design District into a thriving pre-gig destination, defining the brand strategy for Stow-Away Hotels, and leading the £550,000 crowdfunding campaign that enabled Brew By Numbers to scale from a microbrewery to a full-scale production site — meeting wholesale capacity for supermarket distribution and export to more than twenty international markets.

Earlier leadership roles at London’s Science Museum and The Serpentine Galleries developed Daniel’s commercial and operational expertise through direct responsibility for large-scale visitor operations — managing teams of over 300 staff, leading 70+ in visitor services, and ensuring the safety and experience of more than 8,000 daily guests during peak seasons.

His upcoming book, Being True to You: At Work and in Business, explores the psychology of alignment — between founders and brands, teams and culture, people and place — offering a framework for building businesses and careers that feel authentic and perform sustainably.