AUTHOR • KEYNOTE SPEAKER • CONSULTANT

Turning Psychology into Strategy

Daniel Francis writes, speaks, and consults on how insight, design, and storytelling drive connection, loyalty, and growth.

Exploring How People Think, Choose,
and Belong

Daniel Francis studies how psychology and meaning shape the way people connect — to work, to brands, and to one another.

Through his books, talks, and consulting projects, he helps leaders and organisations understand what drives trust, loyalty, and lasting connection in an age of distraction.

Author of Being True to You

Daniel’s upcoming book, Being True to You: At Work and in Business, asks a simple but important question:

What if the way you spend your days doesn’t feel like you?

Blending consumer psychology, lived experience, and leadership insight, it explores how true alignment — between self and work, founder and brand, people and place — shapes success that actually feels right.

Keynotes on the Psychology of Fit

As a keynote speaker and guest lecturer, Daniel shares how emotion, motivation, and design shape decision-making — from leadership culture to customer experience.

His sessions are known for being clear, grounded, and immediately actionable, leaving audiences with frameworks they can use to build more resonant brands and teams.

Brand & Commercial Strategy Consulting

Through DHP Collective, Daniel advises F&B, FMCG, hospitality, and destination brands on how to connect insight with execution.

His consulting bridges psychology and performance — from brand positioning and marketing strategy to conversion optimisation and customer retention.

Each project blends research, creativity, and practical systems that help brands scale with substance.

Insights from Daniel Francis

Occasional updates on new books, talks, and ideas — no funnels or sales copy, just useful perspective on psychology, strategy, and wellbeing.

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Daniel Francis is the founder of DHP Collective, a marketing and commercial strategy consultancy helping brands and destinations grow through clarity and connection.

For speaking, consulting, or collaboration enquiries, get in touch.

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