CULTURAL ANTHROPOLOGIST / AUTHOR / SPEAKER

Mind, Body and the

Systems that Shape

Human Experience

Researching how people are behaviourally wired and what modern systems are doing to human health.

About Daniel

Daniel Francis is a cultural anthropologist, author and speaker based in London. He researches how people are behaviourally wired and what modern systems are doing to human health, and builds frameworks that give both things practical shape.

His work sits across two research platforms, the Four Behaviour Filters and Reverse Inflammation, and DHP, his strategy firm, where the thinking gets applied.

Four Behaviour Filters — 4-BF

People are wired differently. In how they process information, make decisions, respond to pressure, and direct their energy. The 4-BF framework measures those differences across four filters, producing a grade-based Stack Code with over 4,000 possible outputs.

Built on established cognitive function theory and designed for workplace application.

Companion book: Being True to You - at Work and in Business - coming 2026

Reverse Inflammation (.org)

Modern life places a constant inflammatory load on the body. Most people feel it long before they can name it. ReverseInflammation.org is Daniel's research platform exploring what drives that load, and what reducing it actually looks like in practice.

The companion book, Inflammation Overload, is forthcoming.

Talks & Podcast Conversations

Daniel speaks on behavioural wiring, inflammation and modern health, placemaking, and the future of work in the age of AI and automation. Talks are drawn from his research and books, and shaped around the audience and context.

Available for keynotes, guest lectures, and podcast conversations.

Author of "Being True to You — At Work and in Business"

Most people assume workplace friction is a performance problem. Someone isn't good enough, doesn't try hard enough, or isn't the right fit.

Usually, the role was designed for someone with a different wiring.

People process information differently, make decisions differently, respond to pressure differently. When a role is built around one set of behavioural filters and filled by someone with another, the friction is structural. Effort doesn't fix it.

Being True to You explains the Four Behaviour Filters framework — what it is, what it means for how you work, and how to design around how you're actually wired rather than how you're supposed to be.

Coming 2026

STRATEGY CONSULTING

DHP Strategy is Daniel's strategy firm. It works at the intersection of market intelligence and human behaviour — brand and commercial strategy, policy proposals, placemaking and urban regeneration, organisational redesign, and environmental design for reduced inflammatory load.

The research has to land somewhere. DHP is where that happens.

Insights from Daniel Francis

Occasional updates on new books, essays, and talks — thoughtful perspectives on culture, psychology, and human-scale living.

By signing up, you agree to receive occasional emails from Daniel Francis about new books, essays, and talks. You can unsubscribe at any time.

Daniel is available for keynote talks, podcast conversations, and guest lectures. He also takes on consulting and advisory work across brand strategy, commercial positioning, placemaking, and organisational design.

If you'd like to discuss availability or working together, please get in touch below.

© Copyright 2026. Daniel Francis // All rights reserved.