CONSULTANT • KEYNOTE SPEAKER • AUTHOR
Designing Experiences That Help People and Places Thrive
From hotels and food halls to wellness brands and cultural spaces, Daniel Francis explores how psychology, design, and storytelling can make business more human.
Exploring How Design Shapes Human Experience
Daniel Francis explores how psychology, hospitality, and strategy shape the way people live, work, and connect. As founder of DHP Collective — a Marketing and Commercial Strategy consultancy studio — he helps brands, destinations, and wellbeing projects align business goals with human needs.
Through his books, insights, and consulting work, he examines what makes brands resonate, places feel alive, and experiences more meaningful — helping teams design with empathy, clarity, and intelligence.
Explore Daniel's Current Work
From research and consulting to writing and speaking, Daniel Francis helps brands, destinations, and wellbeing projects grow with purpose — combining human psychology with creative strategy.
Strategy, Storytelling & Brand Growth
With over fifteen years in marketing and commercial leadership across hospitality, F&B, and culture, Daniel advises hotels, food brands, and destination developers on how to create experiences that resonate.
His consulting blends data, psychology, and design — helping teams align vision, culture, and customer experience.
Speaking on the Psychology of Fit
Through keynotes, guest lectures, and interviews, Daniel explores how meaning, motivation, and wellbeing connect — from leadership and brand culture to the design of human-centred places.
He regularly lectures on brand and consumer psychology, helping audiences understand how perception, emotion, and environment shape behaviour. His talks are known for blending insight with clarity — leaving people with frameworks they can act on and ideas that stay with them.
Insights from Daniel Francis
Occasional updates on new books, essays, and ideas — no spam, no funnels, just thoughtful writing on business, wellbeing, and the human side of performance.
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Daniel Francis is the founder of DHP Collective — a marketing and commercial strategy consultancy helping brands, destinations, and wellbeing projects connect commercial success with human resonance.
To discuss collaborations, speaking engagements, or advisory work, get in touch.
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